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Brand Platform
Where Wisdom Meets Wonder
Our Mightiest Ally
Hero Campaign
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Impact
We partnered with Whale & Dolphin Conservation (WDC) to turn pioneering research into a bold new fundraising product, proposition and hero campaign - ultimately transforming how we protect our mightiest ally in the fight against climate change.
Challenge
WDC proved whales are like giant swimming Amazons - contributing to as much carbon capture as all the rainforests on land.
But, though people generally care about whales, climate anxiety compounds a sense of hopelessness that holds supporters back.
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RAW Truth™
Save the Whale. Save the World.
Solution
Save the Whale, Save the World repositions whales from victims of the past to climate allies of the future - bridging the gap between wildlife conservation and climate action.
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Activation
We chose COP26 as the backdrop for the campaign, standing out with a message of hope and avoiding traditional themes of green and plastic. Instead, the film is direct, urgent and powerful, appealing directly to the viewer with a stark warning about our future.
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Behind the scenes
Related case studies
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