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Seasonal Acquisition Campaign
Perfect Storm
WHERE WISDOM MEETS WONDER
Brand Platform
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Breathe new life into a 120-year heritage brand
Where Wisdom Meets Wonder is a unique and flexible brand platform designed to unite teams, align communications, and inspire new and existing supporters for years to come.
Challenge
Fauna & Flora has been protecting nature for over 120 years, yet remained one of the sector’s best-kept secrets.
To grow, they needed a "golden thread" - a creative platform to cut through the "doom and gloom" of the biodiversity crisis, outsmart their competitors and celebrate the uniqueness of both their brand and supporters.
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RAW Truth™
Where Wisdom Meets Wonder
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Solution
Where Wisdom Meets Wonder is a creative platform that brings the audience and the brand’s values together. It’s a flexible space that highlights both sides of the brand; Wisdom captures Fauna & Flora’s heritage, people-first conservation, and deep-rooted knowledge, while Wonder evokes awe, hope and curiosity – a chance to see the world differently.
Together, they create a flexible creative space for teams, audiences and channels. It’s not a rigid funnel – it’s a mindset. One that positions Fauna & Flora as the charity that brings people, projects and planet together in a way that only they can.
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Activation
The platforms first activation, 'The Extraordinary Everything', launched across high impact digital and OOH.
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