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Hero Campaign
Control
#EscapeRobot
Hero Campaign
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Impact
We partnered with War Child UK to fight for better mental health support for every child affected by war.
As a direct result, the UK Government directly funded an 18-month mental health programme in the Central African Republic.
Challenge
War can have a huge impact on children – even long after the fighting stops. The trauma can affect their ability to make friends, do well in school or even communicate with their parents. All of this can have a profound and long-lasting impact on the rest of their lives.
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RAW Truth™
#EscapeRobot
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Solution
#EscapeRobot is a powerful visual representation of the impact of war on children. The hero film brings to life the everyday impact of war on children, while capturing immediate attention on social media.
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Activation
#EscapeRobot captured the nation’s heart.
He travelled to Parliament to lobby change in the government, visited schools, sat front row at London Fashion Week - and even joined Ed Sheeran on stage at Brits!
5 million also people engaged across social media - including many recognisable names!
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Behind the scenes
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