Approach and Concept Development
Case Study Video, Animation
Many people don’t realise that it’s a uniquely difficult experience to have cancer when you’re young, and that specialist support is vital to helping young people cope and live a normal life. This film aims to highlight how Teenage Cancer Trust is seen as the global gold standard in cancer care for young people – but for every young person they currently support, there’s another they can’t reach.
This unique beneficiary story uses an 8-bit retro gaming animation style to depict Ellie’s journey through cancer and beyond with Teenage Cancer Trust. The game reflects the story she tells, with obstacles representing the difficulties and challenges she has overcome: loneliness, treatment, setbacks and missing out on important elements of growing up. But she is able to overcome these challenges with the help of other characters also represented in the game: family, friends and the nurses who give her the power to carry on.
As the official partner of the Virgin Money London Marathon 2018, Teenage Cancer Trust launched the film to coincide with the uplift in awareness and website traffic leading up to and following the marathon. The film sits on their website, across social media channels and is used by education and fundraising teams to help people understand more about their work.