Powerful film triples one charity’s fundraising target

What we did

  • Creative

    Approach and Concept Development

  • Strategy

    Hero Video, Social Content, Multichannel Assets, DRTV

The Savitri Trust is a small, ambitious trust determined to alleviate unnecessary suffering in some of the poorest rural communities around the world.  This powerful film helped to more than triple their fundraising target from £300,000 to £1 million in just one night.

A mother and children on a boat in India
Silhouette of a family in an eye hospital in India

Designed specifically to inspire action in high-value donors, the film will help The Savitri Trust connect with supporters both online and at face to face events for years to come. The charity has been overwhelmed by the response to the film and were even invited to share their results and experience with other charities at the first ever IFC Asia in Bangkok, in 2017.

Close up of an eye cured of blindness in India

This is not a typical charity film. It inspires, gives hope and helped to triple our fundraising target in 2017. We’ll be using it for years to come.

Trust Manager – The Savitri Waney Charitable Trust
  • Charity Film Awards

    £500,001 – £5,000,000 Turnover