Approach and Concept Development
This brand film is a celebration of how books enrich, improve and change lives. The story captures the impact and empowerment that reading has on remote communities such as the vast Great Rift Valley in Kenya.
Created for book lovers in the UK who are not currently active supporters of the charity, the film shows, rather than explains, the change that is made possible when people are given access to books. Through one girl’s story, it shows how millions of people’s lives can be improved by providing basic access to literacy and books.
Launched at an exclusive event, the film directly raised thousands of pounds of income and tripled their fundraising targets.
This film is a powerful tool for connecting with potential new supporters who believe, as we do, that books are about more than just learning to read.