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National Hospice Legacy Campaign
This Is Hospice Care
Left to chance
debut drtv campaign
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A debut campaign that outperformed from week one.
We helped Prostate Cancer UK cut through in a crowded market, achieving hugely successful DRTV results and developing a core proposition that could be integrated across digital, social, PR and warm supporter journeys.
Challenge
Prostate Cancer UK had never entered the DRTV market before — and needed the confidence that their first campaign would cut through in one of the most competitive fundraising spaces in the sector.
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RAW Truth™
Men’s lives shouldn’t be left to chance.
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Solution
Instead of following the usual emotional formula for cancer fundraising, we built a DRTV grounded in direct clarity and urgency. A consultant speaking directly to camera; calm, unfiltered and impossible to look away from. Just the brutal odds - and a clear way to change them.
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Activation
We developed the full campaign proposition, messaging and film concept, and our in-house production team activated the DRTV. We also supported internal roll-out and integration across social media, digital and PR.
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Behind the scenes
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