Approach and Concept Development
When your mission is driven by data, it can be hard for audiences to resonate. So, we partnered with Crisis Action to create a series of explainer films which communicate the energy and urgency of their work.
With varied information and a broad history of achievements, Crisis Action wanted to help prospective donors, partners and collaborators understand their mission.
To create clarity, we broke the content down into two parts – an introductory brand film, and an overarching history of the organisation.
Though different in style, each film blends motion graphics with real, tangible environments, textures and photos – bringing to life the emotion behind the facts.