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RAW's hot video picks of the week

For our weekly dose of video inspiration, we chose videos with a competitive, adrenaline-fueled and Olympic theme, as it’s set to be one of the biggest social video trends of 2016.

Visa – Thank You, Mom – Strong | Rio 2016 Olympic Games

Visa recently launched their inspiring video campaign, ‘The Heart’, aligning their brand with the strength, efforts and passions of Olympians. Contagious competitive spirit at it’s finest.

P&G – Thank You, Mom – Strong | Rio 2016 Olympic Games

P&G adds a whole other emotional level to this Olympic theme. Centred on the theme of love, the 2-minute ad combines the celebration of Mother’s Day with the Olympic conversation, championing that “it takes someone strong to make someone strong”.

Reebok – 25,915 Days

Of course, a brand like Reebok lends itself to such a sporty theme. But this short, brand-building video takes an interesting angle. The backwards storytelling encourages you to “honor the body you’ve been given”, and drives audiences to affiliate their own desire, growth and commitment with the brand.

Beats by Dre – The Game Before The Game

An oldie but a goodie, this film builds tension as footballers, fans and celebrities act out their the pre-game rituals.

Got a video you think we’d like? Tweet us @rawprouk