The International Academy of Digital Arts & Sciences has selected #EscapeRobot as a Finalist for the 8th Annual Lovie Awards. The film, produced by Raw London, is the only non-profit to be shortlisted in the Internet Video, Short Form category alongside WeTransfer, Volkswagen and Veloretti.
These Awards are the mark of distinction for European Internet excellence, with nearly 1,500 entries from 33 countries making it the most competitive season yet.
Being selected as a Finalist means #EscapeRobot is in the top 20% of all work entered. It now competes for Europe’s two most coveted awards: the Gold, Silver and Bronze Lovie Award, as chosen by the Academy in each category, and the People’s Lovie Award, voted on by the online public.
Every Lovie Finalist contends for a People’s Lovie Award as chosen by the voting public.
Voting will remain open until Thursday 27 September at 23:59 BST.
The consequence of war on childhood is profoundly damaging. Even after the fighting stops, the repercussions can disrupt a child’s ability to attend school, build social ties with their peers and healthy relationships with their parents. But these invisible wounds are going unaddressed for more than 250 million children living in countries affected by conflict.
This campaign highlights the strain that conflict can have on the mental health of children who have been affected by war, long after they have left the actual war zone. It is part of War Child’s wider work prioritising the provision of mental health and psychosocial services for children affected by conflict, and their communities.
The video sat as the centrepiece of a public-facing campaign designed to get the UK government to increase funding to MHPSS support. With a modest budget, the film reached more than 2 million people, engaged multiple high profile influencers and, most importantly, had a lasting impact in connecting vital decision-makers with the issue.
The campaign won Silver at the Content Marketing Awards 2018, and has been chosen as a finalist at Cannes Corporate Media & TV Awards 2018. It’s also up for 2 awards at EVCOM Industry Awards 2018, with results due to be announced later this year.
This is also not the first time Raw London have seen success at The Lovie Awards. Last year, Control, produced pro-bono for Northumberland Domestic Abuse Services, beat Audi, Google and Lynx to win the People’s Lovie Award in the Internet Video, Short Form category.