Raw London has made it to the final 5 of Twitter’s #PoweredByTweets. The innovative competition challenges the UK’s best creative agencies to submit one ‘idea for good’ that’s powered by Twitter in support of a nonprofit organisation or good cause.
Agencies had the option to enter into a variety of categories spanning equality; freedom of expression and civil liberties; internet safety and education; universal access and adoption; and crisis and emergency response.
Shortlisted agencies have now been invited to Twitter to pitch their idea to a judging panel on the 10th October. Teams will have just 10 minutes to present their idea, plus 5 minutes for judges questions. The judges announcing the winner on the day will be Danny Brook-Taylor from Lucky Generals, Franki Goodwin from Saatchi & Saatchi and Sophie Trinder, Ben Bowdler-Thomas and Sam Waymont from Twitter.
Winners will receive up to £100,000 in Twitter advertising credit, with one runner-up receiving £50,000. They’ll work with Twitter’s various teams across Twitter Labs, Brand Strategy, Advertising and Marketing to develop the idea and make it as successful as possible, and have the chance to enter the industries most prestigious advertising awards such as Cannes Lions and D&AD.
Previous winners include British Heart Foundation’s #RestartAHeart campaign, which used Twitter’s heart button to raise awareness and drive conversation around life saving CPR skills. WWF’s Endangered emojis launched the world’s first emoji-based fundraising campaign.