RAW London wins Best Creative Partner at Smee & Ford Legacy Giving Awards

We are absolutely thrilled to be named as Best Creative Partner to the Legacy Sector at the prestigious Smee & Ford Legacy Giving Awards 2026!

This major win recognises our work on the national hospice legacy campaign, This Is Hospice Care, which brings together a coalition of local hospices across England, Scotland and Wales for the first time ever.

Led by Hospice UK, the long-term campaign tackles a decline in hospice legacy giving, shifting public perceptions of hospice care and highlighting the critical role of Gifts in Wills.

The Smee & Ford judges recognised the campaign's innovative approach to legacy storytelling, as well as the extensive results achieved on both a national and local scale.

It was a proud night all around; the campaign was also Highly Commended for Legacy Campaign of the Year, which was widely noted as the most competitive category of the night (featuring a massive shortlist of 16 incredible campaigns!).

Our client partners also took home awards for Legacy Champion of the Year; huge congratulations to Catherine Bosworth, Director of Income Generation & Grants at Hospice UK, and Janet Abraham, Claire House Children's Hospice!

We want to say a massive thank you to the entire team at Hospice UK, as well as each individual hospice for trusting us with their vision. This award belongs to everyone who poured their heart into making this campaign a success.

As we celebrate this milestone, we’re more motivated than ever to keep pushing creative boundaries and helping charities inspire the next generation of legacy donors.

Sign up for our next Relay event; The Brand & Legacy Long-Game on 16.09.26.

Want to collaborate on your next legacy campaign? Get in touch with our award-winning team at hello@raw.london.