The Charity Film Awards, recognising the very best films and videos that have been created by UK charities, has announced the Shortlist from the public voting round. British Red Cross’ campaign film #EveryRefugeeMatters, produced by Raw London, has been shortlisted in the £50m+ category – you can VOTE here.
400 charities submitted their films and more than 65,000 members of the public cast their votes for their choice of charity film. Millions of additional views of the videos have resulted as well as millions of social media interactions.
125 charities have made the Shortlist where their films will be judged by an expert panel. The judges include senior figures from media, business, entertainment, civil society and the charity sector, including Francesca Brown, Managing Director & CEO of Goals 4 Girls, Patrick Russell, Senior Curator at BFI and Dr Danny Sriskandarajah, CEO at Oxfam GB.
This is the 4th year of the Charity Film Awards which has seen over 1,200 charities benefit from the increased viewership and engagement the awards campaign brings. The awards are split into categories by turnover to ensure the charities have a level playing field. They represent the incredible diversity of charitable activity through powerful and creative film-making which shatters the common misconceptions of what makes a good charity film. The films are uplifting, inspirational, heart-warming and positive.
Simon Burton, Co-founder of the Charity Film Awards, commented: “The level of public engagement in the awards is spectacular and it is completely free of charge to the charities involved. The Awards give the truly creative films UK charities produce a context and shot of adrenaline resulting in a huge uplift in viewership, conversation and donations.”
The judges now have the tough task of reviewing the shortlisted videos to determine the Finalists. The winners will be announced at a red carpet ceremony in London in the Spring.
This film is part of British Red Cross’ new social media movement to try to change the conversation about refugees online. It reveals the reality of life as a refugee and follows one woman as she attempts to rebuild her life one piece at a time. The key objective of the film was to increase UK support for refugees, by mobilising online communities to share our message and potentially go on to take part in our ‘miles for refugees’ September fundraising activity or donate to our global refugee fund. VOTE for British Red Cross’ #EveryRefugeeMatters.