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Putting children's voices front and centre

Save the ChildrenSiblings

For many years, Save the Children have been trailblazers in fundraising, consistently changing the game for others to follow. This time is no different, and, for the first time in their DRTV history, children are empowered to tell their own story.

Leolida peeks from behind a door, taken from Save the Children's latest DRTV ad
Leolida hugs his brother from Save the Children's latest DRTV ad
Leolida and his brother from Save the Children's latest DRTV ad

To coincide with the launch of their new brand strategy, we worked across individual giving, acquisition, brand and digital teams to launch this new DRTV and digital campaign that puts children’s voices front and centre. The story-led campaign highlights Leolida’s relationship with his brother, Laurence, and positions the inherent strength and resilience of children, alongside their very real need for support. We hear their story from the perspective of the older brother, in his own words, voice and language.

We collaborated with the team to design and deliver more than 100 assets across a strategic social media and digital journey, as well as multiple formats for DRTV. The campaign launched in September 2019 across UK channels.

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