Keeping remembrance relevant with The Royal British Legion
Royal British Legion
The Royal British Legion face a constantly evolving challenge: how can they keep the concept of remembrance relevant today and ensure continued support for service men and women coming out of recent conflicts in Iraq and Afghanistan?
We have worked with The Royal British Legion for over 8 years to deliver on objectives of engaging younger people, diversifying their supporter base and updating their brand image.
Gold for Brand Communication
Gold for Best Video
Platinum Winner of Winners
Silver for Fundraising, CSR and Not-for-profit
In helping change perceptions of their brand, we have produced hundreds of pieces of content and won multiple awards. This includes numerous pieces of innovative content to support the celebrated Poppy Appeal fundraising campaign, which raises millions of pounds each year in the UK.
"Raw have helped to change the way our audiences think about Remembrance and The Royal British Legion."
