Social content helps UK charity reach new supporters

A fundraiser wearing a yellow overall from Marie Curie's social content campaign

What we did

  • Strategy

    18-Month Content Strategy

  • Creative

    Approach and Concept Development

  • Production

    Hero Videos, Case Study Films, Social Content, FAQ Animations

For the 20,000 volunteers that take part every year, The Great Daffodil Appeal is all about having fun, spreading joy and raising money for a good cause. Their big hats and even bigger smiles are hard to ignore as March rolls around and spring daffodils bloom.

But what happens once it’s over? We partnered with Marie Curie on a long-term content strategy to keep up momentum between fundraising appeals, and keep the nation talking about one of life’s most difficult subjects – death.

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Video Views

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Increase in Social Engagement

Group of women posing with yellow feather boas
Fundraising image from Marie Curie's social content campaign
Image from Marie Curie's social content campaign

Raw London helped us develop and grow our online content strategy with fantastic results. Would 100% recommend.

Head of Content – Marie Curie

18-month content strategy

First, we developed an 18-month strategy to recruit volunteers and engage supporters beyond the annual fundraising appeal. Starting with a workshop, we aligned key plans across fundraising, marketing and social content teams, and produced a new month-by-month plan.

After that, we worked closely across teams to produce a whole bank of optimised content. Everything from case study films and fundraising videos, to FAQs and corporate partnerships – no stone was left unturned!

As a result, Marie Curie’s Facebook engagement tripled year on year, and the campaign earned more than 1 million organic video views on Facebook.

  • EVCOM Clarion Awards

    Health and well-being



  • Charity Film Awards

    £50,000,000+ Turnover



  • EVCOM Industry Awards

    Clarion Film of the Year



  • EVCOM Industry Awards

    External Film of the Year