Globally, 39 million people are blind and 90% of them live in developing countries. But 80% of blindness could be easily prevented or cured. The Savitri Waney Charitable Trust is a small, ambitious trust determined to alleviate this unnecessary suffering in some of the poorest rural communities around the world.
We worked with The Savitri Trust to create a film that would inspire action in high-value donors at corporate fundraising events for years to come. At its first ever event, the film helped to more than triple their target of £300k, reaching closer to £1million in just one night.