This film is part of World Vision’s global campaign, It Takes a World to End Violence Against Children. It calls on the UK government and the Department for International Development (DfID) to increase spending on ending violence against children. To change perceptions around how aid is currently spent in conflict and disaster-affected countries, the film encourages supporters to engage in advocacy action by signing a petition, sharing information and engaging in conversations on social media.
250 million children live in countries affected by conflict, with tens of thousands recruited into armed forces and groups. According to the United Nations, some children are as young as eight years old. Yet only 2.5% of the UK government’s humanitarian spending goes on ending violence against children.
With limited access to children in countries affected by conflict, this emotional film uses animation to tell a story that’s representative of children’s real-life experiences. The style is deliberately reminiscent of 80s cartoons and plays on the tropes of kids TV shows to appear entertaining and draw social audiences in.
The result is a bold and arresting visual narrative that appeals particularly to the Millennial generation who are more likely to drive petition numbers and support World Vision in the long term. The film launched in November 2018.