Our COVID-19 Emergency Appeal for British Red Cross has been shortlisted for Best Fundraising Campaign at The Purpose Awards EMEA 2021!
The awards from PRWeek, Campaign and Third Sector recognise campaigns that use creative ideas to further positive causes. They’re open to agencies, brands, public sector bodies, charities and NGOs throughout Europe, the Middle East and Africa.
You can read more about our shortlisted entry below, or check out the full shortlist here.
2020 was tough. Isolation, stress and loss overwhelmed the best of us. But, as people stood up to help each other, another overarching theme emerged: kindness.
So, we partnered with British Red Cross to launch a COVID-19 DRTV appeal as part of their Power of Kindness campaign. The film centres on the real-life story of a personal emergency – and shows first-hand how supporters can help.
In just a short time, the campaign achieved some of the highest fundraising results in British Red Cross’ history. In fact, it exceeded all objectives to raise vital funds and awareness needed to support vulnerable people during the pandemic.
Cause marketing has moved from a niche pursuit to a truly popular approach, with old style CSR replaced by purpose at the heart.
This trend has accelerated in 2020, with the onset of the coronavirus, the rise of the Black Lives Matter movement and the growing climate emergency. At the same time, we’ve continued to see innovative, powerful, effective campaigns from brands, charities and NGOs.
So, leading Haymarket titles PRWeek, Campaign and Third Sector launched The Purpose Awards EMEA for a second year.
This year, judges include a range of experts and creatives from across the third sector and beyond. For example, Tanya Joseph, Managing Director of H&K London, helped create one of the best-known purpose campaigns of the modern era; This Girl Can. Facebook is also on board as an exclusive partner for this year’s Purpose Awards.
The awards will take place over two days on Tuesday 29 and Wednesday 30 June. You can register to watch here.
