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Taking the world’s largest climate event digital

Climate Group

Climate Week NYC

Photo of speaker as Climate Week NYC makes event digital

What we achieved

  • Production

    Event Filming and Promos, Global Live Streaming, Bespoke Production Hub

Climate change doesn’t stop because there’s a global pandemic. So, with international travel and in-person events banned, Climate Week NYC needed a solution – fast.

Using innovative technology, we designed and built a digital-first format that could connect leaders from across the globe. This included a bespoke virtual production hub which hosted and recorded hundreds of contributor sessions in more than 50 countries.

We then broadcasted these live to more than 560 leaders from 44 countries, including senior representation from 12% of the Fortune 500 Global List. A further 52,000 people took part on Facebook Live for the first time ever, making it the most inclusive and engaging series of international climate events to date.

52,000

Facebook Views

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44

Countries

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119

Speakers

In total we connected 119 speakers from 19 countries, including 25 CEOs, 23 government leaders and 5 climate activists. This made Climate Week NYC the single most effective platform for climate action in 2020.

The three-day virtual series of events featured some of the most significant figures from business and government. Crucial discussions, debates and keynotes went ahead with senior sustainability leaders from brands such as IKEA, Mars, Walmart and National Grid. These were broadcast to a further 1,395 decision makers on an exclusive platform, accessible via a downloadable app.

 

Collage of newspaper clippings as Raw London makes Climate Week NYC event digital

As a certified B Corporation, we’re passionate about sustainability and climate action, and have been Climate Week NYC’s only official creative partner since 2018. Through event filming and content production, we help to engage key corporate and sustainability leaders around the world. We also regularly share insights about CSR and sustainability communications – check out this session on communication as a tool for changing behaviours and attitudes.

Raw London helped us create the most engaging, inclusive and truly global Climate Week conference we’ve ever seen. The solution they delivered brought together important events and conversations, helping us keep up momentum despite the global pandemic.

Adam Lake – Head of Climate Week NYC

© 2024 Raw London