British Red Cross (BRC) are top of mind when disasters or emergencies strike. But, despite high brand awareness and trust, audiences need a stronger case for support between these events and outside of emergency appeals.
So, to coincide with the launch of their new brand campaign and platform, we took an integrated approach to refresh their emergency DRTV and legacy approach. Our approach successfully aligned teams and maximised integration opportunities to effectively engage audiences.
Want to know more? Hear direct from the British Red Cross team at our Relay event, Embracing Integration: How charities are aligning comms, teams and creative.
