Over the decades, we’ve seen major progress in the work of humanitarian charities fighting hunger across the world. However, with the rise in everyday costs, global conflict and climate disasters – the hunger crisis is back on a whole new deadly scale. In fact, malnutrition caused by extreme hunger remains one of the biggest killers of young children around the world today, and is affecting more children in more places than ever before.
So, we partnered with Save the Children International to tell the global hunger crisis like it has never been told before. The integrated campaign flips the traditional DRTV formula to overcome apathy and fatigue, reinvigorating audiences to drive urgent donations.