How important is video to your charity? Do you see ROI? What’s your favourite campaign this year?
We’re asking charities large and small about their video content to find out if – and why – it’ll be a priority in 2019. Take the survey to tell us about your content for the chance to win a £100 Amazon voucher.
Last year, insight from dozens of charities helped to build a picture of how video is used in the third sector.
When it comes to reaching and engaging audiences, the report showed that video content still reigned supreme. But certain statistics were still striking:
However, even without a strategy in place, the majority of charities we surveyed are seeing the benefit of video content – with nearly 74% of respondents saying they are seeing return on investment. A whopping 95% also said they see video content playing more of a role in their organisations in the coming year.
We hope this survey will continue to help UK charities benchmark their own performance, and provide both reassurance and inspiration for the years ahead.