What we did
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Production
Live Events, Case Studies, Animations, Social Content
We’ve helped Twitter Marketing create a huge variety of content production for over 5 years. We’ve delivered everything from interview series’ with CEOs on Twitter, to live performance recordings in the Twitter lounge. We’ve even captured some of the most surprising things to ever happen on Twitter – such as a real-life marriage proposal and a newly famous farmer.
However, our main focus is helping Twitter promote their advertising product tools. So, we create regular explainer videos and corporate case studies for businesses looking to reach their marketing goals.
Video is a powerful tool in both B2B marketing. In fact, users spend 88% more time on a website that has video, and retain 95% of a message when they watch it in a video. So, we developed a clean, simple graphical style as both an evolution of the Twitter brand, and a clear, engaging way to present information.
Flexible content production
With a dedicated account team and in-house production capabilities, we act as an extension of the Twitter Marketing team. The main purpose is to connect businesses directly with the advertising platform, so we use animation to break down complex products, ideas and research. This can span topics such as behavioural science, data analytics and conversion tracking.
We have enjoyed a long-term collaborative partnership with Raw London. They always go above and beyond to deliver, executing a real range of creative ideas to produce content that demonstrates the reach and power of Twitter.