Approach and Concept Development
Animated Case Study Series
Some stories are difficult to tell, especially for veterans who are wounded or impacted by war. So, we created a series of unique animations to do their stories justice.
We wanted the films to feel as authentic and personal as possible, so each film uses real interviews with each beneficiary. The visuals then bring to life the events and emotions in a way that would be impossible in a standard interview-led film. For example, we see the parachute fail as Linda’s husband falls to the ground.
Raw London have continued to push our creativity to ensure our content really lands with our audiences. I can’t recommend them enough.
The films are a part of our wider partnership with The Royal British Legion. For over 8 years, we’ve worked closely together to update the meaning of Remembrance and reach out to younger, more diverse audiences. And, as the image of a veteran changes over time, we’ve made sure public perception does too.