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Brand Activation Campaign
What A Cure Feels Like
OUR BOYS
BEHAVIOUR CHANGE CAMPAIGN
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Impact
We partnered with the NHS and Islington Council to raise awareness of their new Black Men and Mental Health Programme.
Challenge
NHS and Islington Council’s Young Black Men Mental Health Programme is an innovative approach to tackling mental health inequalities. It includes radical solutions designed to reduce the stigma associated with mental health, effect behaviour change and meaningfully engage young black men.
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RAW Truth™
Connect the trusted support systems already in your community
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Solution
The concept, 'Our Boys', sheds a light on the trusted support systems young men can already find within their community - family, school counsellors, coaches, barbers.
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Activation
The 4-minute hero film tells a story of a young Black man struggling to manage his mental health. In the midst of negative societal perceptions, he faces various challenges in his everyday life, cut with conceptual representations of the impact on his mental health.
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Behind the scenes
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