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Fundraising Proposition & DRTV Campaign
Left to Chance
#ChooseGP
Recruitment Campaign
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Impact
This long-term recruitment campaign changed the face of general practice and smashed ambitious government targets to recruit doctors into GP training.
RAW Truth™
One Career, Endless Opportunities. #ChooseGP
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Solution
Partnering with HumanKind Research, we honed in on key influences, barriers and misconceptions around general practice. Based on these new insights, we developed a unique overarching messaging platform and content strategy to highlight the benefits and flexibility a career as a GP can offer.
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Activation
We delivered a cross-platform strategy content to reach doctors at every stage of their decision-making journey; from exploration and consideration right through to application.
From social video, print and podcasts, to press and GP influencers on TV shows like ITVs This Morning, Channel 5’s GPs Behind Closed Doors and BBC News.
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