Awe-inspiring animation engages corporate partners

What we did

  • Creative

    Approach and Concept Development

  • Production

    Animation, Print Design

This animation attracts corporate partners to support Crisis this Christmas, aiming to raise vital funds that will help end homelessness. It’s also an opportunity to raise awareness and drive new business opportunities that last into the new year.

Paper stop motion of a homeless man and his dog looking up at a giant gift box

To encourage companies to purchase a sponsorship package, share with contacts and help support the cause, the campaign appeals to all levels of business – from the CEO to workers on the shop floor. It strikes a balance between strong emotions and clear brand association with a strong visual theme that is integrated across print, digital, email and social media assets.

The result is a magical Christmas story that quite literally unfolds before your eyes. We follow a homeless man and his dog as they try to find shelter, warmth and support in a snowy paper city. On a designated landing page, the message reads; ‘Your company can help end homelessness’. It also featured in a double-page ‘Thank You’ advert in the Financial Times.