The Future of Channel Strategy in Charity Campaigns

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Catch up on Relay from Wednesday 17 September 2025!

With new platforms, evolving audience behaviours, and shifting media consumption habits, the way charities use AV and creative assets is changing fast. From CTV and digital-first approaches to the right mix of channels and formats, how can charities future-proof their campaigns and maximise impact?

In a series of 10-minute lightning talks, hear how speakers from JAA Media, JCDecaux, GOSH and Shelter are responding to the latest trends in channel strategy. Watch below to dive into the evolving role of CTV, how charities are adapting their media mix, and the creative formats driving engagement across platforms.

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About Relay

Relay is hosted by RAW London, in partnership with JAA Media. You can read more about the events, and watch past events, here.

RAW London: The Social Impact Creative Agency. Governed by B Corp Principles, we dare to only tackle the biggest social and environmental causes, firmly standing with brands on the right side of history.

JAA Media: True to our underdog spirit, we are no-nonsense, alert, curious and gutsy. Because for us, it’s never about the size of your budget; it’s all about the scale of your ambition. Whatever we have to do to win the hearts, minds and donations you deserve, we do. From one-off consultancy to full service media planning and buying, to anything in between.

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