As 2025 came to a close, it was time to take stock. What worked? What didn’t? And what key trends will shape charity marketing and fundraising in the year ahead?
On Wednesday 26 November 2025, we partnered with JAA Media to hold a special end-of-year event. Joined by speakers from RSPCA, Amnesty International and Prostate Cancer UK, we discussed the biggest lessons, surprises, and takeaways from the past 12 months. Through quick-fire lightning talks, we explores standout campaigns, shifts in audience behaviour, and emerging trends that could define 2026.
Relay is hosted by RAW London, in partnership with JAA Media. You can read more about the events, and watch past events, here.
RAW London: The Social Impact Creative Agency. Governed by B Corp Principles, we dare to only tackle the biggest social and environmental causes, firmly standing with brands on the right side of history.
JAA Media: True to our underdog spirit, we are no-nonsense, alert, curious and gutsy. Because for us, it’s never about the size of your budget; it’s all about the scale of your ambition. Whatever we have to do to win the hearts, minds and donations you deserve, we do. From one-off consultancy to full service media planning and buying, to anything in between.
