Raw London won Bronze for Most Innovative Development at the European Association Awards 2019.
The winning project is a unique Virtual Reality Experience produced on behalf of the Royal College of General Practitioners (RCGP), a professional membership body for GPs in the UK. The project is part of their #DiscoverGP campaign, which aims to aid in the recruitment of young medical students into general practice.
The series of 5 videos demonstrate the variety of experiences a GP can have in their day-to-day working lives. Using VR, they each offer a unique first person perspective that captures the excitement of being a GP and highlights the unique patient relationships.
As well as being shared on social media, the films were designed for newly-qualified doctors at specialist conventions and recruitment events. Using specially branded VR goggles, RCGP found hundreds of people queued to watch the films and received amazing feedback.
INNOVATION INTO THE FUTURE:
Putting pupils, students and FYs in the shoes of a GP – virtual reality experience. Committee Devina and @dralicelily demonstrating the launch of this amazing tech – super cool! pic.twitter.com/F40N1uQM2A
— Emma Tonner (@emmatonnerr) October 4, 2018
The project won Bronze at a red carpet awards ceremony in Brussels on Thursday 28 March 2019. The Association of Chartered Certified Accountants (ACCA) won Gold for their ACCA Mentoring Programme, and the European Respiratory Society won Silver.
The European Association Awards aim to recognise excellence and exceptional quality throughout Europe. They specifically celebrate the vital work that European Associations do for and on behalf of their members to ensure their voices are heard throughout Europe. Each entry is judged independently by an esteemed panel of CEO’s from a range of European based trade and professional associations.