Raw London has won Best Video for the second year running at The Drum’s Marketing Can Change the World Awards 2017. The awards honor creative thinking that tackles real life issues in a meaningful way with the ceremony taking place on 16 November after #DoItDay.
Entries are judged by leading creative experts and based on evidence of clear strategic thinking across innovation, tangible results, proof of effectiveness, creativity and a positive world-changing impact. Men In Progress produced for Lynx was Highly Commended in the same category, and UOKM8? for LADbible was also a finalist.
Our winning film, Control, was produced for Northumberland Domestic Abuse Services as part of our annual CSR initiative, which sees £15,000 worth of content strategy and production go to a small charity each year. We also won Best Video in 2016 after What is VJ Day?, produced for The Royal British Legion, beat Scope and Fireflies West to the top prize.
You can see the full list of winners here.
Can marketing change the world? In today’s unpredictable climate, industries are faced with an increasing responsibility across a vast range of social and environmental issues that are threatening the future as we know it. Here at The Drum, we recognise that the evolution of tools and platforms we have available at our fingertips, gives us the power to make a bigger impact than ever before. Match this with the abundance of talent, skill and dedication present in the marketing industry and there are widespread opportunities to champion to a better future for all across the globe. We firmly believe that marketing CAN change the world.