Raw London are giving away £15,000 worth of content strategy and production as part of their annual CSR initiative.
The competition, which is open to charities with an annual turnover of less than £2 million, won CSR Project of the Year at the Charity Times Awards 2017 for its unique approach to corporate and charity partnership. The initiative gives small charities (with little/no budget) the opportunity to benefit from the impact content can have in increasing awareness of their cause, raising much needed funds and reaching new followers.
Raw London, a specialist branded content agency, have run the competition for 2 years. Ryan Wilkins, Founder & CEO said; “We work predominantly in the third sector and believe it’s important to give back. We already run free knowledge share events but wanted to do something that would have a more direct and long-term impact. It’s also great for us to be able to experiment with creative execution and prove that strategic content can make a big difference”.
Previous winners include Northumberland Domestic Abuse Services, who submitted a passionate application on Christmas Eve and won over the team with their unparalleled passion and energy. The result is a beautiful and hard-hitting film which explores the often unseen signs of emotional abuse through dance. Launched on Valentine’s Day 2017, the campaign went further than anyone could have predicted, reaching almost 400,000 video views, winning 12 international awards for communication effectiveness and impact and, most importantly, meeting the charity’s objective of being shown in every single school in Northumberland.
SALVE International took the top prize in 2015/16. The small UK and Ugandan based charity walked away with a uniquely bright and punchy brand film, which won them a Gold award at the Charity Film Awards 2017 and helped them raise the final funds needed to finish their new drug rehabilitation centre in Uganda.