Volvo, M&S and Gillette all featured in the Best Creative Content Idea Using Video category at The Drum Content Awards 2017 last night. While Nando’s took top prize, Raw London were Highly Commended by the judges for the domestic abuse awareness campaign, Control.
The acclaimed Valentine’s Day campaign was also nominated for the Best Not-for-Profit/Charity Content Marketing Strategy/Campaign, which went to Age UK’s No-one should have no-one this Christmas and RNLI’s hard hitting Respect the Water was Highly Commended by the judges.
The Drum Content Awards honour the best in modern marketing, where content & branded entertainment focus on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
You can see all of the 2017 winners on The Drum Content Awards website.