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Events
Creative and Storytelling: The power of video in charity campaigns
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Charlotte Harris
We know that great storytelling comes from a place of real insights and human truths. But how are charities turning these insights into brave, stand-out creative? And when is the right - and wrong - time to be bold?
On Thursday 28 July 2022, we were joined by Greenpeace, Alzheimer's Society and Great Osmond Street Hospital to talk cut-through creative; from brilliant brand films, unusual case studies and surprising hero videos.
In a series of quick-fire presentations, we’ll explored the role of video in charity campaigns. For example:
Watch on-demand now
Click play to watch the session below. Panel discussion to follow soon...
Thank you!
We’re really proud that Relay is led by our community. This means we rely on YOU - speakers from across the third sector who are willing to share the good, the bad and the ugly. So, a huge thank you to each of our speakers below!
Hannah Akitt Senior Account Manager, Raw London (Host)
Introduction and Context
Katrina Cook Brand Marketing Manager and Katrina Cimetta Senior Digital Marketing Manager, Great Ormond Street Hospital (GOSH)
A Christmas video marketing strategy
Anna Wells Video Producer, Greenpeace
Creating Wasteminster: A Downing Street Disaster
Sarah Greenwood Corporate Account Manager (The FA), Alzheimer's Society
Football Should Be Unforgettable
Blessing Alade Producer, Raw London
Building authenticity into NHS and Islington Council's latest hero film
About Relay by Raw London
Our Relay events are the meeting place of the third sector, bringing together expert speakers, brilliant panellists, and insightful case studies in one unique package. Come ready to learn, meet new connections, and see best-in-class examples of creative campaigns from across the sector.
What are you waiting for? Get involved!
Our brilliant speakers make these knowledge-share events possible! So, if you're up for the challenge, email Charlotte at charlotte@raw.london. Don't forget to join our dedicated LinkedIn group too!
*Please note spaces are limited to marketing, brand and comms professionals within charities and brands only. For information on our agency sponsorship opportunities, please contact Charlotte at charlotte@raw.london.
Charlotte Harris
With a background in marketing and comms, Charlotte works across teams to offer strategic, creative and operational oversight on our projects.
Want to say hi? Email charlotte@raw.london