Using video to connect with current and potential supporters

Video has exploded in 2016, and charities have embraced its power. Whether for fundraising, case studies or brand awareness, video is a fundamental part of most communications strategies.

But for the modern charity, it’s harder than ever to make sure your content stands out. While users are more likely to engage with video content than any other type of content, it’s Vertical video that gets 9 x more completed views. That’s not to mention that 80% of people regularly mute their videos, while 360 and VR immersion continues to grow in fame and popularity.

So how do you compete?

At this event, we looked at how video can and should help your charity connect with both current and potential supporters. We discovered some of the biggest trends in video this year, and showed how these can attract, convert and retain supporters you didn’t even know you could reach.