RAW London marks 20 years with bold brand update

For 20 years, we’ve partnered with the UK’s leading charities to turn complex challenges into cut-through campaigns.

But as we hit this milestone, we found ourselves asking the same tough questions we ask our clients: Does our brand still reflect the needs of a sector that must be braver than ever? 

This realisation sparked a journey - not just to change our logo, but to redefine the philosophy that has always underpinned our best work.

Introducing the RAW Truth™

Our rebrand is more than a new look; it’s the launch of the RAW Truth™ - our proprietary methodology designed to de-risk big, brave ideas. By blending audience insight, behavioral data, and multi-stage testing, we’ve created a framework that validates concepts before they ever hit the market.

Bold creativity. Built for charities.

Our framework replaces assumption with evidence, helping you move faster, think braver and achieve the cut-through that's vital in today's market.

This has always been at the heart of our work - to deliver unique and bold creative led by insight at every stage.

A Brand Built on Evidence

Through our B Corp certification and partnerships with organisations like Hospice UK, British Red Cross and RNIB, we remain committed to tackling the biggest social and environmental causes.

That’s why our new identity was co-created with senior leaders from across the charity sector, ensuring it reflects exactly what you need now: alignment, confidence, and impact.

As a result, the visual language is inspired by the two sides of human mind: both analytical and imaginative, thinking deeply and dreaming boldy.

This dual lens shapes everything we do: how we approach briefs, how we craft solutions, how we bring ideas to life. We're not strategists who dabble in creativity, or creatives who consider strategy an afterthought. We're thinkers who refuse to separate the two.

In-house Production. All-in Approach.

By keeping production under one roof with our in-house studio, we ensure that your RAW Truth isn't lost in translation, creating a seamless loop between data and delivery. This allows you to pivot quickly; testing and refining concepts in real-time to ensure maximum impact for your investment. 

Relay: Network, Share, Inspire

One of the most exciting updates is to Relay - our fast-paced, insight-packed event series for the third sector.

Not only do the events have a bold new look, but we've made them bigger than ever - expect more events, more brilliant speakers... and more opportunities to party!

Keep an eye on the latest events and catch up on past ones - exploring everything from the legacy long-game, cultural movements and bold creative ideas.

The People Behind the Ideas

A methodology is only as strong as the people who power it. Meet our team of strategists, creatives, and producers - all charity specialists who understand the unique pressures of the third sector. Together, we aren’t afraid to challenge briefs or ask tough questions, because we know that’s what it takes to stand out. 

Uncover your RAW Truth™

Explore our new home to see how we’re turning insight into impact; whether it’s through our latest Work or our next Relay event.

Ready to get started? Get in touch.