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Insights
Inspiring campaigns you should know about this month
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Charlotte Harris
It's dark and cold out there, so let's treat ourselves to a burst of creative inspiration! We've let loose our team of strategy and social media obsessives to find the most inspiring campaigns in (and around) the charity sector this month...
Samaritans - Break the Silence
Samaritans' latest campaign, Break the Silence, focuses on a central character talking directly to camera. However, as he speaks, we discover he was once a Samaritans’ beneficiary - before becoming a support worker himself.
NHS and Islington Council - Introducing the Barbers Project
Could you chat to your barber about mental health? This is the idea behind Islington Council and NHS England's groundbreaking new programme; Young Black Men and Mental Health. The programme launched alongside our video-led hero campaign, and has since been featured in The Guardian. Watch the full film below.
Sainsbury's - Once Upon a Pud
Sainsbury’s Christmas ad sees Alison Hammond as a medieval fairytale countess (who is absolutely done with Christmas puddings). The TV ad stretches to an interesting experiential campaign, based on insight that one in five Brits - and almost a third of Gen Z – believe the traditional Christmas pud is on its way out.
In fact, at the Pud you Dare Café you can try a classic Christmas Pudding, alongside a new range. As an added bonus, £3 goes to Comic Relief for every attendee, while any surplus food is redistributed via FareShare.
Let's see what our Junior Strategist, Laura, thinks...
Enjoyed this piece? We’ll be back soon with more! In the meantime, got a project you need strategic support with or just want to talk about strategy (did we tell you we love strategy?!), we can help. Drop us an email at hello@raw.london.
Charlotte Harris
With a background in marketing and comms, Charlotte works across teams to offer strategic, creative and operational oversight on our projects.
Want to say hi? Email charlotte@raw.london