Navigating the Greenwashing / Greenhushing Tightrope

In an environment of increasing stakeholder scrutiny and fast-moving regulatory pressure on companies to substantiate brand eco-claims, knowing what to say, when and how can be a minefield.

In this 90 minute in-person and virtual event, we’ll hear from industry-leading experts at Blurred and Raw London on the topics of:

• Navigating anti-greenwashing legislation without succumbing to Greenhushing - including an overview of the latest rules and guidelines

• How to plan and execute integrated campaigns, to limit expensive reworking and pushback from Legal

• Balancing truth and ambition, risk and reward

• Exploring the intersection of Purpose and creative

• Examples of activation through authentic storytelling and creative content

This is an in-person and virtual event. Register to attend in-person on Eventbrite, or join online via Zoom here

*Please note spaces are limited to marketing, brand and comms professionals within brands only. For information on our agency sponsorship opportunities, please contact Ryan at ryan@raw.london.

This event is co-hosted by Blurred and Raw London.

Blurred: The strategic and creative advisory firm that operates solely in the ESGP (ESG+Purpose) space, and blurs the lines between sustainability, management and communications consultancy.

Raw London: The Social Impact Creative Agency. Governed by B Corp Principles, we dare to only tackle the biggest social and environmental causes, firmly standing with brands on the right side of history.