Rethinking Storytelling in the Third Sector

Speakers from Stand Up to Cancer, Amnesty International, Macmillan, Breast Cancer Care and Wonderland Creative joined our latest Relay event, Rethinking Storytelling in the Third Sector on Thursday 7 March 2019. Speakers shared examples from when taking risks with their content helped them stand out and connect with audiences on a whole new level.

You can read an overview from each session and download speakers' slides below. You can also email hello@raw.london for a copy.

Laura Morgan, Content Strategy Manager at Cancer Research UK, shared the 4 key steps she took to producing more engaging video content at Stand Up to Cancer. If you're thinking of trying a new approach to video storytelling, this advice could help you. Read an overview of Laura’s session or download the slides below.

https://www.slideshare.net/rawlondonuk/a-bold-new-approach-to-video-storytelling-for-stand-up-to-cancer

Amira Aleem, third sector writer and filmmaker, talked about how Amnesty International let people tell their own stories on social media this Valentine’s Day. Read an overview of Amira’s session or download the slides below.

https://www.slideshare.net/rawlondonuk/letting-people-tell-their-story

Bob Cope, Senior Content Manager at Macmillan claims standing still isn't an option - especially when you want to reach new audiences and keep the conversation going. Read an overview of Bob’s session or download the slides below.

https://www.slideshare.net/rawlondonuk/the-risk-of-not-taking-risk

Claudia Knowles, Digital Content Strategist at Breast Cancer Care shares how she realised the importance of personal stories in creating communities where people can support one another. Read an overview of Claudia’s session or download the slides below.

https://www.slideshare.net/rawlondonuk/how-content-can-empower-your-users

Graeme Lipschitz, Co founder at Wonderland Collective, talks about the characteristics of good communication and uses none other than Drake to show how charities can develop better strategies. Read an overview of Graeme’s session or download the slides below.

https://www.slideshare.net/rawlondonuk/communicating-with-impact-136957971