Raw London elected as an official IPA member

We did it! Major life goal complete ✅

After a rigorous application and interview process, we have officially been ratified as a member of The Institute of Practitioners in Advertising (IPA).

As a result, we’re joining the UK’s most successful agencies from across the advertising, marketing and creative spectrum.

Why we’ve joined the IPA (and what it means for you)

Since 2006, we’ve been working with charities and purpose-led brands on increasingly complex creative campaigns. As a result, our work now spans international fundraising, brand, DRTV, digital, social media and more.

We understand the responsibility you have to ensure your work is accessible, ethical and insight-led. So, our IPA membership helps support our commitment to:  

• Provide the best quality insights, research and testing to build your campaigns.
• Bring industry-leading knowledge and expertise to every project.
• Continuously develop our amazing team in order to better serve our clients.

Our purpose

As a uniquely connected team of strategists, creatives and content producers, we use a data-driven approach to creative campaigns, designed not just to get the job done but to change the game. As a result, our integrated campaigns have real-world impact; raising much-needed funds, influencing policies and breaking down barriers.

For example:

• Our international fundraising campaign for ICRC, #WhatMothersDo, raised almost €1 million and changed perceptions of women who live through armed conflict.
• NHS Health Education England’s #ChooseGP campaign has resulted in a record-breaking number of doctors apply to be GPs for 4 years in a row.
• L’OCCITANE’s We See You built brand awareness around sustainability; celebrating individual action, better business and shared responsibility. 
• Our pro bono campaign for Whale and Dolphin Conservation (WDC), Climate Giants, raised £400,000 in the first 6 months and recruited 6 new corporate partners (with more in the pipeline!).

Being accepted to the IPA follows our certification as a B Corporation in 2020. This means we joined a growing network of companies pursuing purpose as well as profit. You can read more about this and download our 2021 Annual Impact Report here.

About the IPA

The IPA is the professional institute for advertising, media and marketing communications practitioners and is incorporated by Royal Charter. Its Corporate Members are primarily concerned with providing strategic solutions and advice on marketing communications, including the creation and/or placing of advertising.

IPA members are led by the IPA Royal Charter and Byelaws, as well as various criteria set out in the IPA Rule Book. For more on IPA, watch the video below.

Looking for a creative agency partner? Get in touch!

We’re at our best when involved from the start. So, if you have a brief in mind or would just like to chat about your next project, get in touch. We’d love to hear from you!

Email hello@raw.london or send us a message below.