This short and light-hearted film targets a younger demographic than Parkinson’s UK’s typical supporter base. Made up of a series of individual vignettes, each one focuses on a relatable scenario that taps into a very British consciousness: the Great British Tut.
As part of Parkinson’s UK’s wider campaign, THIS IS PARKINSON’S, this film aims to raise awareness and deepen public understanding of Parkinson’s symptoms.
Freezing is one of the most distressing symptoms for people with Parkinson’s. When someone freezes they may not be able to move forward again for several seconds or even minutes – they may feel like their lower half is stuck, but the top half of their body is still able to move. This can be dangerous, affecting people’s balance but also their self-confidence and sense of independence in public situations.
The campaign launched in November 2018 and is integrated across Parkinson’s UK’s paid, owned and earned media. The charity hopes that it will increase understanding of freezing and help them engage with a new demographic of supporters.