How do you raise awareness around something nobody wants to talk about? That’s exactly what we help Marie Curie do, because changing the way people think and talk about terminal illness gives everyone a better chance to have high quality end of life care. As a result, 20,000 volunteers take to the streets to raise money for The Great Daffodil Appeal each year, making it one of the largest fundraising campaigns in the UK.
In 2016, Marie Curie approached our team to help them implement a completely new and long-term video content plan that would help them recruit volunteers and supporters. We facilitated a workshop to identify clear objectives, priorities and direction for content, and delivered a holistic and targeted 18-month plan that helped to ensure every piece of content worked together. Planning ahead in this way also allowed for content to support fundraising, marketing and PR campaigns, ensuring maximum impact and consistency of message.
As a result, the 26 videos we delivered as part of the strategy earned over 1 million organic video views in the first 12 months, and Marie Curie have an invaluable bank of evergreen content to use in their marketing, fundraising and corporate partnership communications.
Approaching their content strategy in this way has enabled Marie Curie to save time and money as well as successfully raise awareness, and increase social media engagement. It has also empowered them to tell their brand story, and the stories of their beneficiaries, in a way that best suits their audiences both on and offline.