How do you raise awareness around something nobody wants to talk about? That’s exactly what we help Marie Curie do, because changing the way people think and talk about terminal illness gives everyone a better chance to have high quality end of life care.
The Great Daffodil Appeal is one of the biggest fundraising campaigns in the UK, and around 20,000 volunteers take to the streets to raise money for Marie Curie each year. Content plays a key role in rallying fundraisers, encouraging donors and generating much-needed conversation.
We’ve worked closely with Marie Curie to develop their long-term content strategy, raising awareness of their brand story while engaging new and existing followers and fans.