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title: "Whale & Dolphin Conservation - RAW"
description: "Whale & Dolphin Conservation - Save the Whale. Save the World."
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> Index of every page on this site: [llms.txt](https://raw.london/llms.txt)

# Our Mightiest Ally<br>Hero Campaign

## Impact

£400,000 raised in the first 6 months

80,000 online engagements

1.8 million impressions

We partnered with Whale & Dolphin Conservation (WDC) to turn pioneering research into a bold new fundraising product, proposition and hero campaign - ultimately transforming how we protect our mightiest ally in the fight against climate change.

## Challenge

WDC proved whales are like giant swimming Amazons - contributing to as much carbon capture as all the rainforests on land.

But, though people generally care about whales, climate anxiety compounds a sense of hopelessness that holds supporters back.

## RAW Truth™

### Societal truth

People feel powerless against the enormity of climate change.

### Human truth

People care about the climate - but don't see a whale conservation as part of the solution.

### Brand truth

WDC struggle to connect with people who might not immediately connect with whales.

### Media truth

Climate news is often dominated by "doomism," overshadowing hope and biological wonder.

Save the Whale. Save the World.

## Solution

Save the Whale, Save the World repositions whales from victims of the past to climate allies of the future - bridging the gap between wildlife conservation and climate action.

## Activation

We chose COP26 as the backdrop for the campaign, standing out with a message of hope and avoiding traditional themes of green and plastic. Instead, the film is direct, urgent and powerful, appealing directly to the viewer with a stark warning about our future.

## Behind the scenes

- ![Behind the scenes](<https://a2.storyblok.com/f/289672313529140/2880x1398/5f850062e0/cs_wdc_bts.jpg/m/2760x1840/smart/filters:quality(85)>)

Related case studies

- [![Where Wisdom Meets Wonder](<https://a2.storyblok.com/f/289672313529140/2880x1398/3a9530583d/cs_fauna_4.jpg/m/1360x766/smart/filters:quality(85)>)

  Brand Platform<h3>Where Wisdom Meets Wonder</h3>![Where Wisdom Meets Wonder](https://a.storyblok.com/f/289672313529140/229x104/67d16cc7d5/faunaandfloralogo.svg)](https://raw.london/work/fauna-flora-international-brand-platform)
- [![Perfect Storm](<https://a2.storyblok.com/f/289672313529140/2880x1398/d098a1654b/cs_crt_hero-1.jpg/m/1360x766/smart/filters:quality(85)>)

  Seasonal Acquisition Campaign<h3>Perfect Storm</h3>![Perfect Storm](https://a.storyblok.com/f/289672313529140/173x87/fb1cf004a0/canal-river-trust.svg)](https://raw.london/work/canal-river-trust-urgent-winter-fundraising-appeal)

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## Sitemap

See the full [sitemap](https://raw.london/sitemap.md) for all pages.