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Behaviour Change Campaign
Our Boys
VAN LEER FOUNDATION
Storytelling Campaign
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Challenge
While Urban95 initiatives offered powerful proof of how early childhood investments transform entire communities, the Van Leer Foundation needed a deeper way to engage partners, politicians, donors, and directors.
To achieve this, they wanted to showcase human interest stories, and capture the voices and personal perspectives of the families whose lives have been touched, as well as the perspectives of professionals working on implementing Early Years initiatives.
Solution
Over 5 years, we partnered with the Foundation to deliver an overarching campaign and series of compelling storytelling films that highlighted the real-world impact of their work.
Working closely with local partners and communities, we delivered:
Creative concept development
Story research and contributor interviews
Full production and global logistics management
Combining both in-person and remote direction
Multi-platform delivery for film launch across territories, channels and formats
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