--- title: "NHS Health Education England - RAW" description: "#ChooseGP" canonical_url: "https://raw.london/work/nhs-health-education-england-gp-recruitment-campaign" meta: author: RAW "og:description": "#ChooseGP" "og:image": "https://a2.storyblok.com/f/289672313529140/2400x1260/5ad8d63900/og-image.png/m/1200x630/smart/filters:format(jpg):quality(80)" "og:image:height": "630" "og:image:width": "1200" "og:title": "NHS Health Education England" --- > Index of every page on this site: [llms.txt](https://raw.london/llms.txt) # #ChooseGP
Recruitment Campaign ## Impact Exceeded targets 5 years in a row Drove 146,000+ website visits 13% Increase in Applications YOY 94% social audience growth This long-term recruitment campaign changed the face of general practice and smashed ambitious government targets to recruit doctors into GP training. ## RAW Truth™ ### Societal truth The number of newly qualified and existing doctors applying for GP training has been declining. ### Human truth Misconceptions negatively impact decisions to choose GP as a career. ### Brand truth A GP career is full of surprises; with diverse career paths and varied specialisms. ### Media truth With no existing presence on social media, NHS struggle to reach younger, newly qualified GPs. One Career, Endless Opportunities. #ChooseGP ## Solution Partnering with HumanKind Research, we honed in on key influences, barriers and misconceptions around general practice. Based on these new insights, we developed a unique overarching messaging platform and content strategy to highlight the benefits and flexibility a career as a GP can offer. ## Activation We delivered a cross-platform strategy content to reach doctors at every stage of their decision-making journey; from exploration and consideration right through to application. From social video, print and podcasts, to press and GP influencers on TV shows like ITVs This Morning, Channel 5’s GPs Behind Closed Doors and BBC News. > Against a difficult media backdrop, our quest to raise awareness of the benefits of a career as a GP triumphs! Never has so much been achieved to positively influence so many! > The #ChooseGP campaign without a doubt influenced by decision to apply for GP training. > The #ChooseGP campaign and videos definitely had an impact on my decision to apply for GP training. It was helpful to hear from other GPs and better understand the career opportunities. Related case studies - [![Left to Chance]() Fundraising Proposition & DRTV Campaign

Left to Chance

![Left to Chance](https://a.storyblok.com/f/289672313529140/230x100/988c735684/pcuk-white.svg)](https://raw.london/work/prostate-cancer-uk-debut-drtv-campaign) - [![Our Boys]() Behaviour Change Campaign

Our Boys

![Our Boys](https://a.storyblok.com/f/289672313529140/172x51/d14570610e/logo_islington.svg)](https://raw.london/work/nhs-islington-council-behaviour-change-campaign) ```json {"@context":"https://schema.org","@graph":[{"@id":"https://raw.london/#website","@type":"WebSite","name":"RAW","url":"https://raw.london/"},{"@id":"https://raw.london/work/nhs-health-education-england-gp-recruitment-campaign#webpage","@type":"WebPage","description":"#ChooseGP","name":"NHS Health Education England","url":"https://raw.london/work/nhs-health-education-england-gp-recruitment-campaign","isPartOf":{"@id":"https://raw.london/#website"},"potentialAction":[{"@type":"ReadAction","target":["https://raw.london/work/nhs-health-education-england-gp-recruitment-campaign"]}]}]} ``` ## Sitemap See the full [sitemap](https://raw.london/sitemap.md) for all pages.