--- title: "Fauna & Flora International - RAW" description: "Brand Platform - Where Wisdom Meets Wonder" canonical_url: "https://raw.london/work/fauna-flora-international-brand-platform" meta: author: RAW "og:description": "Brand Platform - Where Wisdom Meets Wonder" "og:image": "https://a2.storyblok.com/f/289672313529140/2400x1260/5ad8d63900/og-image.png/m/1200x630/smart/filters:format(jpg):quality(80)" "og:image:height": "630" "og:image:width": "1200" "og:title": "Fauna & Flora International " --- > Index of every page on this site: [llms.txt](https://raw.london/llms.txt) # WHERE WISDOM MEETS WONDER
Brand Platform ## Breathe new life into a 120-year heritage brand Flexible creative platform to carry the brand’s comms for years to come High-visibility OOH and digital campaign Aligned and co-created through cross-team stakeholder workshops Where Wisdom Meets Wonder is a unique and flexible brand platform designed to unite teams, align communications, and inspire new and existing supporters for years to come. ## Challenge Fauna & Flora has been protecting nature for over 120 years, yet remained one of the sector’s best-kept secrets. To grow, they needed a "golden thread" - a creative platform to cut through the "doom and gloom" of the biodiversity crisis, outsmart their competitors and celebrate the uniqueness of both their brand and supporters. ## RAW Truth™ ### Societal truth People feel overwhelmed by the scale of nature loss, leading to a "disconnect" where individual actions feel meaningless. ### Human truth Some are driven by science; others by awe and beauty of the natural world. ### Brand truth The brand is rooted in deep scientific heritage, driven by an endlessly innovative, curious spirit. ### Media truth Competitors offer clarity, differentiation and urgency. Where Wisdom Meets Wonder ## Solution Where Wisdom Meets Wonder is a creative platform that brings the audience and the brand’s values together. It’s a flexible space that highlights both sides of the brand; Wisdom captures Fauna & Flora’s heritage, people-first conservation, and deep-rooted knowledge, while Wonder evokes awe, hope and curiosity – a chance to see the world differently. Together, they create a flexible creative space for teams, audiences and channels. It’s not a rigid funnel – it’s a mindset. One that positions Fauna & Flora as the charity that brings people, projects and planet together in a way that only they can. ## Activation The platforms first activation, 'The Extraordinary Everything', launched across high impact digital and OOH. > The minute we saw ‘Where Wisdom Meets Wonder’, we knew RAW had not only understood us as a brand, but our audiences too. > The collaboration with our teams throughout means we’re now in a really exciting position to keep rolling out the creative platform across the organisation. We absolutely love the result! Related case studies - [![Perfect Storm]() Seasonal Acquisition Campaign

Perfect Storm

![Perfect Storm](https://a.storyblok.com/f/289672313529140/173x87/fb1cf004a0/canal-river-trust.svg)](https://raw.london/work/canal-river-trust-urgent-winter-fundraising-appeal) - [![Our Mightiest Ally]() Hero Campaign

Our Mightiest Ally

![Our Mightiest Ally](https://a.storyblok.com/f/289672313529140/170x64/51607f5741/logo_wdc.svg)](https://raw.london/work/whale-dolphin-conservation-hero-brand-campaign) ```json {"@context":"https://schema.org","@graph":[{"@id":"https://raw.london/#website","@type":"WebSite","name":"RAW","url":"https://raw.london/"},{"@id":"https://raw.london/work/fauna-flora-international-brand-platform#webpage","@type":"WebPage","description":"Brand Platform - Where Wisdom Meets Wonder","name":"Fauna & Flora International ","url":"https://raw.london/work/fauna-flora-international-brand-platform","isPartOf":{"@id":"https://raw.london/#website"},"potentialAction":[{"@type":"ReadAction","target":["https://raw.london/work/fauna-flora-international-brand-platform"]}]}]} ``` ## Sitemap See the full [sitemap](https://raw.london/sitemap.md) for all pages.