Legacy fundraising has proven to be a resilient source of income for charities, even in times of economic uncertainty. As a result, we’ve seen charities large and small evolve their legacy strategies to maximise on the opportunity; from tighter integration with wider teams, the rising use of digital and social media, and more innovative approaches to storytelling.
So, with legacy incomes expected to hold up, will rising costs and squeezed household budgets impact other sources and put more pressure on legacy fundraising? And, in such a fast-changing environment, how will fundraisers continue to change the legacy landscape, and re-imagine their activity in an increasingly virtual world?
Join us on Thursday 19 October 2023, as we’ve invited speakers from UK charities to share insights from recent legacy campaigns. In a series of quick-fire presentations and panel Q&A, we’ll explore the:
Set in a bright and airy rooftop location, we’re excited that this will be a hybrid event. We’d love for you to join in-person (for free!), or you’re welcome to join the live webinar via Zoom.
Register to attend here. Simply choose how you’d like to join during registration and we’ll send your joining instructions closer to the time.
*Please note spaces are free for those working within charities only. If you’re from an agency or a freelance partner, please contact Charlotte at charlotte@raw.london to learn about our sponsorship and networking opportunities.
Our brilliant speakers make these knowledge-share events possible! So, if you’re up for the challenge, email Charlotte at charlotte@raw.london. Don’t forget to join our dedicated LinkedIn group too!
Our Relay events are the meeting place of the third sector and brands, bringing together expert speakers, brilliant panellists, and insightful case studies in one unique package. Come ready to learn, meet new connections, and see best-in-class examples of creative campaigns from across the sector.
Check out past and future events here.
Thursday 19 October 2023
4pm - 7pm
Gallery on 5 (Fora Space), EC1V 0LN
Hear from speakers from UK charities as they share insights from recent legacy fundraising campaigns. In a series of quick-fire presentations, we’ll explore:
* The latest trends in legacy fundraising
* The impact of digital and social legacy fundraising
* The role of creativity in legacy fundraising
* Challenges and best practices for measuring the impact
Hit the button to join us in-person or on Zoom.
