Our campaign, Our Boys for NHS and Islington Council, has been shortlisted for Best Health Cause Campaign at The Purpose Awards EMEA 2023!
Supported by industry-leading brands PRWeek, Campaign and Third Sector, the awards recognise campaigns that use creative ideas to successfully further positive causes. The competition is open to EMEA agencies, brands, public sector bodies, charities, and NGOs, and is supported by 30 high-profile industry judges. For example, this year’s panel features:
We’re chuffed to be shortlisted among some brilliant purpose-led campaigns, including L’Oreal, UNICEF, Aviva, John Lewis and many more. Keep reading for more about our shortlisted campaign, or check out the full shortlist here.
Our Boys (Young Black Men and Mental Health Programme)
We partnered with NHS and Islington Council to raise awareness of a pioneering programme designed to improve mental health outcomes for young Black men. Centred on a conceptual 4-minute hero film, the authentic, empowering and elevating campaign involves and speaks directly to the target audience to avoid reinforcing negative stereotypes.
Instead, it sheds a light on the trusted support systems young men can already find within their community – their family, their school counsellor, their coaches, even their barber. The campaign received a positive response from local communities and national newspapers, gaining huge exposure for the programme, and continues to be used to engage young men, their families and key stakeholders across the system. Read more here.
Congratulations to all of the nominees, and a huge thank you to the NHS and Islington Council for partnering with us. This year’s awards ceremony will take place on Friday 9 June at the Londoner Hotel.