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This time, the theme will explore how charities are using content to inspire and mobilise participants of mass participation events and awareness campaigns. ",[277],{"type":278},"bold",{"text":280,"type":90,"marks":281},"Register to attend now",[282,285],{"type":24,"attrs":283},{"href":284,"uuid":86,"anchor":86,"target":86,"linktype":21},"https:\u002F\u002Frelay.eventbritestudio.com\u002F75663450417",{"type":278},{"text":173,"type":90,"marks":287},[288],{"type":278},"post_text","\u003C!--#storyblok#{\"name\": \"post_text\", \"space\": \"289672313529140\", \"uid\": \"f9c66c6f-ad0f-4ead-8dae-a239712c48f4\", \"id\": \"139016094566317\"}-->",{"_uid":292,"heading":293,"component":294,"_editable":295},"5ce0c3ad-a1fe-4556-93b8-1f4f083ee52a","On the agenda","post_heading","\u003C!--#storyblok#{\"name\": \"post_heading\", \"space\": \"289672313529140\", \"uid\": \"5ce0c3ad-a1fe-4556-93b8-1f4f083ee52a\", \"id\": \"139016094566317\"}-->",{"_uid":297,"text":298,"component":289,"_editable":304},"fea5b054-55f7-42fe-8de1-e0d3ab6af2ee",{"type":80,"content":299},[300],{"type":160,"content":301},[302],{"text":303,"type":90},"Mass participation events are thriving. More and more charities are investing in this area and appetite from audiences is at its highest point ever. But a more crowded marketplace means more competition, so how do you set your charity apart?","\u003C!--#storyblok#{\"name\": \"post_text\", \"space\": \"289672313529140\", \"uid\": \"fea5b054-55f7-42fe-8de1-e0d3ab6af2ee\", \"id\": \"139016094566317\"}-->",{"_uid":306,"text":307,"component":289,"_editable":313},"1ea43c9d-03cb-408f-8e4e-e4523186f6f7",{"type":80,"content":308},[309],{"type":160,"content":310},[311],{"text":312,"type":90},"As the major players use their profile, data and resources to strengthen their positions, we’ve seen a focus on innovative strategy and content to mobilise the masses. So how are charities approaching their mass participation campaigns? 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